Using Video for your Charity

With video cameras now at a low reasonable price and mobile phones and tablet devices able to record video, it is now much easier to record your marketing communications, events and presentations and make it easier to communicate with your audience. The internet is a good way for organisations to share video with all the stakeholders of the charity.

Video can be used for a wide range of uses and below is just a small list of suggestions:

  • Sevice Promotion
  • Campaign Awareness
  • Demonstration Videos
  • Volunteering Opportunties
  • Donations
  • Crowdfunding
  • Educational Videos
  • Thank You Messages to Your Supporters
  • Seasonal and Festive Messages
  • Testimonials

Video can add an extra dimension to your website and with sites such as YouTube or Vimeo, it is relatively easy to add video.

With both Vimeo and YouTube, a bit of HTML code is given everytime a video is uploaded which then allows the video to be embedded within your website.  By embedding the video in your web page, the video will appear on your site whilst still retaining the useful tools of YouTube/Vimeo such as fast-forward and full screen.

When recording video, the file size tends to be very large but YouTube and Vimeo overcome this by compressing the files to make them much smaller and so quicker to download and watch.

Click below for tutorials and examples of both Vimeo and YouTube.

image of YouTube Logo vimeo logo