Mobile usability is a Google Ranking Factor

Google released its Mobile-Friendly update in April 2015; an algorithm designed to boost the mobile-search rankings for websites that are optimised for mobile usage. If your website isn't optimised for mobile usage then your organisations search ranking could be penalised by Google, resulting in a signifcant drop within your Google Search results.

According to Google, over 70% of all their searches are being conducted using mobile devices; the new algorithm is therefore tailoring Googles mobile search results to favour websites that are accommodating mobile audiences.

So what does this mean for me?

  • If your website is not yet optimised for mobile devices then you could be seeing a significant decrease in your ranking position with Google’s mobile search results.
  • You could be experiencing less enquiries, less donations, less interactions in general from your website.   
  • As more and more people use mobile phones to search whilst on-the-go your website will not show in searches made on mobile devices if you haven't got a mobile version of your website.

How can I check if my site is optimised?

Individual pages can be tested using Google’s Mobile-Friendly Test.

Image of result from Google saying My site isn't optimised, what can I do?

To have your website labelled as ‘mobile-friendly’ there are a few basic things you can consider:

Image of Charity Edit website on a mobile phone

  • Avoid having a website built with software that is no longer rendered by mobile browsers, such as Flash.
  • Use a font size that is readable without the need to zoom in.
  • Incorporate mobile-friendly calls to action, such as Click-to-Call, Google Mapping etc. If you have a Google My Business account then this will also help to boost your ranking.
  • Keep it simple and concise, website content should fit the screen, so avoid the need for users to do too much zooming and horizontal scrolling.
  • Consider a responsive website design.*

* All of our websites at Charity Edit will work on mobile devices. If you require a responsive design, we offer that too, with our premium design service.