Search Engines and your Charity Website

This website article will provide useful tips on making sure that people can find your website using a search engine.

Helping People to Find Your Website

The internet contains a huge amount of data, both good and bad. Finding information on the internet would be impossible if it were not for search engines which sift through the millions of web sites.

Everyone who uses the internet will have used a search engine to find a particular website or piece of information. This is why it is so useful to have an understanding of SEO and how it is beneficial for your website, helping you to ensure people find information about your charity. 

What is SEO?

Search engines, such as Google, have automated programs called “Spiders” or “Robots” which trawl through the internet, collecting information which is then analysed and categorised into an “index”. When someone uses a search engine, they are searching through the “index” that has been created by the search engine.

The results of a search query that are displayed will be dependant on the content in the search engines index and its relevancy to the query made by the user. Websites that appear in the search are ranked in comparison to other similar websites, listed by what the search engine considers to be most relevant to the user's search query.  

Search Engine Optimisation (SEO) techniques are used to optimise your website as a way to achieve higher visibility in search engines, by creating relevancy to what you think may be searched for by the user.

There are several ways that you can optimise your website so as to achieve a higher ranking within search results. You will find a variety of tips in the navigation menu on the left.