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Considering why they are visiting your website will help you cover aspects of how to guide your audience effectively through your website. You will have two types of audience:
We have listed a few basics for you to consider for your website: Contact Details
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Main Area Make your connection with your audience to make them aware of your mission and how they can benefit or get involved. Have an option of click through areas where people can instantly get to the area of the website they are interested in i.e.
News Feed Consider a news feed on your homepage - this can link from your news pages - giving the website visitor a quick snippet of information encouraging them the click through to your articles. This is ideal for:
Twitter Feed Twitter allows you to embed a twitter feed onto your website. This is a great facility to broadcast at an instant or schedule your broadcasts well in advance to suit your charity or not-for-profit organisation. Here you can communication with your audience and followers whether they be clients, members, supporters, partnerships; it allows you to keep them informed of key information. When using Twitter try to link it to one of your website pages which encourages more visits to your website and helps increase awareness of your mission and website viewing. What's On Feed - Upcoming Events Here is a great opportunity to promote any upcoming events that your organisation may be holding, ideal for promoting to encourage supporters, or keeping clients/members informed. Logos Logos are normally placed at the bottom of the screen and may include:
Footer Best practice, is to display your Organisations name, address,contact telephone numbers,and also a copyright statement. If you have several branches you may whan to list and link them in the footer and most importantly of all your Charity Registration and Company Number. |
When creating your Charity or Not for Profit website, consider who your audience will be, and how you need to communicate with them.
