Ten Good reasons to use Twitter to support your charity or not-for-profit activities:
Twitter is a great broadcasting media tool and it allows for instant and global communications. Having a twitter account and feed on your website can be a very useful tool. Whenever you tweet, try to add a link to a page of your website that is relevant to your tweet. This encourages increased awareness to your campaign, cause, services, opportunities, and if the linked website page is clicked it increases the quantity of visitors to your website, which in turn aids your SEO (Search Engine Optimisation).
Here are some suggestions as to what you might use Twitter for:
- Promote your organisations’ press releases - and insert a linked website page of the press release article from your News section of your website to your tweet.
- If you are holding events - promote them with a tweet and link the tweet to a booking form that is on your website under your Events or Calendar section of your website.
- Announce new members of the team joining your charity or not-for-profit - again link this to the press release article from your News section of your website.
- Promote products and services, especially any new services or products to make people aware and link the tweet back to your website.
- Research results and findings - report your results and link the tweet to the article on your website. Or articles of interest which people migh want to download.
- Tweet about industry news, or retweet an interesting article that is relevant to your sector or charity.
- Tweet about progress made regards fundraising or events held.
- Tweet to promote your services also i.e. free tutorials, free assessments, no obligation consultations - and again link pages back to your website.
- Tweet free advice and tips regarding your industry. Everybody likes free advice and tips and if you produce them regularly - enter the tips onto your website and link your advice tweet or tip to a page on your website.
- Simply retweet other organisations if you think the information would be of interest to your followers also. Everyone loves it when their tweets are retweeted it shows that content is relevant to the audience.
Remember share and support, if you found it interesting to your cause or organisation then share with your followers.