Driving traffic to your website

Globe with social media icon around itYour charity's website is its window to the world – a chance to capture attention, show what you do, engage and involve supporters and raise funds.

So driving traffic to your website is essential and ways of doing this is via adding social medias to your communications strategy.

It’s not enough to produce great website content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content.

Charities rely on public support and so you need to find new ways to reach your supporters, potential donors and volunteers. Social media can be one of the most effective ways for you to build supporters, boost donations, share success stories, network with like-minded organisations, encourage people to sign up to campaigns, recruit volunteers, or demonstrate the impact of your charity work. 

Choose your media channels carefully and consider your audiences and how you want to interact with them.  Twitter is ideal for short, snappy (and tempting) links and Facebook allows for a lot more text characters to be used  and both allow you to include images or videos. They allow you to enter into two-way communication and engage with a vast number of supporters one-to-one.

Social media statistics for 2016 show that the UK makes up 31 million of Facebook users, with 60% of the population having a Facebook account. The most popular age group is 25-34 (26% of users) and Facebook is a great platform to speak to a mass market of ages and locations.

When using social medias make sure to keep your social media moving – introduce news, provide usable content, stay active and regularly update your information. Nobody is going to interact with an account that's been dormant for six months, so stay relevant and topical where possible.

See our quick list of items you could use on your social media